The following are from a mobile medical companion application. ProdX used a connected patch that tracked medication ingestion, sleep, activity, and heart rate, with the goal being to allow persons with depression, bipolar disorder, and schizophrenia to track their progress over time via daily self-reports and patch-reported metrics. A physician-facing Web portal was also created to share information with patients' HCPs.
Overarching Goals
The company wanted to track medication ingestion and other measures to determine drug efficacy over time, especially for inconsistent cyclers who have trouble adhering to their medication regimen. To do this, we needed to collect self-reported mood over time, ideally on a daily basis, and, to achieve that, we needed to give users a good reason to continually engage over time by providing trends and insights about behavior and medication.
Optimizing the interaction design, data collection and visualization, and overall experience were all crucial to our success.
Giving Back More…
This presentation is a deep dive into some concepts to increase engagement with users over the short term and long term. Inspired by games—but not merely shallow gamification—our aim was to provide obvious value to users for persistent engagement by providing them with insights that we've gleaned from their continued self-reporting, medication adherence, and behavior.
Our basic principle: Give more than we take. Whatever the user does, maximize the output and value. If you have the stomach or time for a twelve-minute video, it covers some interesting topics and also demonstrates the way I communicate strategy and complex ideas.
